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NEW HORIZONS FOR THE FUTURE OF TOURISM

ISA-RC50 IN-BETWEEN SEMINAR

to be held jointly with

International Tourism Studies Association (ITSA), Shangri-LAsia International Tourism Forum

Shangri-La, Yunnan Province, China

8-10 August 2011

CONFERENCE PROGRAMME

(please click on individual sessions for more information)

8.8.2011, Monday

All Day: Conference Registration

17:00 - 18:00: ISA-RC50 Business Meeting (Board Members)

8.9.2011, Tuesday

Exact Times TBA.

A.M.

Welcome

Keynote Address: Prof. ALASTAIR MORRISON (ITSA President), "The International Destination Marketing of Shangri-La: Reaching New Heights"

Keynote Address: Prof. HONGGEN XIAO (The Hong Kong Polytechnic Univesity), "Progress in Tourism Studies: A Scientific Community Perspective."

Keynote Address: PONG-ANAN SUNPANICH (Chief Representative of Thailand Tourism Authority, Beijing Office), "Thailand Tourism Marketing Concept"

Lunch Break

Session #1: Images, Imageries, and Imagination in Tourism

Coffee Break

Session #2: Tourism & Ethnic/Indigenous Community Development I

Welcome Dinner

8.10.2011, Wednesday

A.M.

Keynote Address: Prof. MARGARET SWAIN (University of California, Davis), "Chinese Cosmopolitanism in China's Ethnic & Eco-Tourism Development."

Keynote Address: Prof. NELSON GRABURN (University of California, Berkeley), "Chinese Academic Research on Tourism: Past, Present, & Future."

Keynote Address: EDDY TSAI (Founder & Chief Consultant, Beijing Yiyanjiuding Marketing Plan), "Cultural and Aesthetic Fashion Art of Tourism of Real Estate"

Keynote Address: JAMES C. BATES (President & CEO, Destination Hotel Partners), "Cultural Tourism in the New Millennium"

Lunch Break

Session #3: Postmodern Tourism & Existential Authenticity I

Session #4: The Representation of Phantasmal Destinations

Session #5: Tourism & Ethnic/Indigenous Community Development II

Workshop: "Indigenous/Ethnic Minority Tourism Development"

Session #6: Postmodern Tourism & Existential Authenticity II

17:00-18:00: ISA-RC50 Business Meeting II (Board Members)

8.11.2011, Thursday

Field Trip (Optional): Potatso National Park & Songzanlin Monastery

© 2011 RC50 & ISA